The NESTLÉ SCHÖLLER GmbH is an expert supplier in the areas of ice cream, frozen baked goods and other frozen meals in the out-of-house market. The SCHÖLLER DIRECT B2B online shop serves commercial buyers in the areas of full service, quick service, leisure time, catering, commerce and logistics. The „Schöller-Direkt“ online shop puts its trust in the YOOCHOOSE Recommendation Engine.Learn more
Personalization is a topic with a lot of depth. It's something everybody speaks about, but many people have yet to really get it right. Personalization comes involves a variety of use cases, but it has a tendency to be overly simplified by customers and prospects.
(by Bård Farstad, Co-founder and Chairman of Product Innovation Board at eZ Systems)