The winners have been announced! 6th June, 2015, was the last day when the results for this year's RecSys Challange could be submitted. The RechSys Challenge was hosted this year by YOOCHOOSE with the goal to predict the shopping behavior at an online store based on protocolled user session. YOOCHOOSE offers a prize of 5,000 euros for the best solutions.
(by Almuth Fricke, Marketing and Social Media at YOOCHOOSE)
To be successful at e-commerce you have to follow the simple path: Attract new visitors, turn your visitors into customers and customers into a frequent buyer. In order to attract new visitors to your shop you have to use the whole range of marketing measures like SEO, advertisement, newsletters, etc. But how do you turn a visitor into a customer? How do you keep them from bouncing right away after hitting your landing page?
(by Michael Friedmann, Founder and CEO at YOOCHOOSE)