Customers who shop on the internet easily have the possibility to compare prices. And they make use of this possibility. Things like the “customer experience” are not irrelevant, but for a nicely designed shop-page to come into action, the customer has to find its way to the shop-page first. Usually the price is the guidepost.
(Guest Blog Post written by: Tim Scharmann, Head of Marketing and Sales of Patagona GmbH)
Winners of the ACM Recsys 2015 Challenge are to be honored on September 16, 2015 in Vienna
Cologne, August 27, 2015. Online sellers are already able to predict in advance around 50 percent of all purchase decisions made online – that is the result of the 9th. ACM Recsys Challenge 2015 which was organized this year by the Yoochoose GmbH.
Als solches erleben es vermehrt diejenigen, welche das Erlebnis bereiten, die Händler. Doch was heißt Shopping-Erlebnis heutzutage eigentlich und in welcher Weise wird heutzutage ein Einkaufskorb befüllt?
(Verfasserin: Almuth Fricke, Marketing und Social Media bei YOOCHOOSE)