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Skien, Norway, 2 November 2011 – With the acquisition of the German high-technology start-up, YOOCHOOSE, the Norwegian company eZ Systems AS (www.ez.no) is expanding its content management system, eZ Publish Enterprise, with one of the world’s leading recommendation engines. YOOCHOOSE was founded in 2009 by Dr. Uwe Alkemper and Michael Friedmann, convincing High-Tech Gruenderfonds (www.high-tech-gruenderfonds.de) to provide seed financing at an early stage. Behind YOOCHOOSE – a spin-off company from Deutsche Telekom Laboratories in Berlin – lies a high-performance, patented recommendation system, which enables companies to significantly increase their revenues on the Internet using personalized recommendations.
Partnerships with established providers of online shop services and web analytics provide the YOOCHOOSE Recommender Engine with access to a wide client spectrum from the fields of e-commerce, media and publishing. The investments by High-Tech Gruenderfonds have enabled the recommendation system to be developed further, and it is now available for use by all eZ clients as the eZ Recommender Engine. “The close links with eZ Publish represent a crucial step for YOOCHOOSE as a technology start-up. We can now make our products available to the wide, international market of eZ Systems clients and considerably increase our reach. We look forward to working with an innovative company such as eZ Systems”, says Dr. Uwe Alkemper, founder and CEO of YOOCHOOSE.
YOOCHOOSE clients already include Deutsche Telekom AG, which generally relies on YOOCHOOSE for online recommendations. The solution has been successfully used by Musicload and Gamesload since 2010. “Personalization and recommendations are the key trends on the market which are currently in demand. With our strategic investment in YOOCHOOSE, we are expanding our range of products with a superior piece of technology and strengthening our innovation leadership in web content management”, explains Gabriele Viebach, CEO of eZ Systems. In contrast to standard solutions, the Recommender Engine from YOOCHOOSE generates recommendations for a wide variety of content (news, films, music, software, etc.) and can be flexibly integrated into the customer’s existing shop, web analytics or content management system.