FREE PILOT OFFER!
- If you wish to test the quality of our recommendations, you can try out our free pilot offer for 30 days.
- Using simple interfaces, you will be able to access our Cloud Services without the need to set up your own infrastructure.
• Better orientation during product selection based on personalized recommendations
• Available at Musicload and Gamesload
• Integration into additional portals is currently being planned.
The catalog of Musicload alone includes six million songs, and the gaming platform Gamesload has more than 10,000 products: To ensure that users can better navigate the ever growing digital content offering, Deutsche Telekom uses the innovative recommendation system by YOOCHOOSE. It provides the customers of both portals with personalized product recommendations, thereby helping them find desired items more quickly.
The YOOCHOOSE Recommender Engine of the Cologne-based start-up company is based on technologies and patents originating from the Group's own innovation unit Telekom Laboratories. Compared to other recommendation systems in the market, the solution differs primarily based on the particularly precise selection of relevant content, i.e. product information customized exactly for the user in question. The technical framework within which the YOOCHOOSE Recommender Engine operates is provided by CID GmbH with its CORPUS Framework. With this framework, the solution can be adjusted quickly to the various areas of applications at Musicload, Gamesload and other portals.
The benefit for the user lies in individualized product recommendations on the one hand and content-related functions on the other hand: For example, the system recognizes the music genre during the selection of a music title and provides the corresponding information regarding artists with a similar musical style or similarly named titles.
In the next few months, Deutsche Telekom will install the Recommender Engine by YOOCHOOSE on additional portals such as Videoload and offer the recommendation service across portals. Customers will automatically receive additional recommendations for matching products with other Telekom services when using a portal. As a result, Deutsche Telekom makes a contribution to advancing the networking of personal life and work and to support people in designing their personal digital lifestyle.
YOOCHOOSE GmbH
Im Mediapark 8
50670 Köln
Phone: +49 221 55405260
Fax: +49 221 5540545
www.yoochoose.com
marketing@yoochoose.com
Newsletter 12/2010 for downloading